Conventions of Indie Music

Conventions of Indie Music

• Music videos for indie music tends to focus on performance videos as it is cheaper for the artist to create and gives a rough around the edges look towards the music videos, which is a key characteristic of indie music.
• Indie artists tend to be more focused on the passion they have for their music instead of the success of their music. This is common within this genre as they form their own styles and groups. Whereas major record companies tend to be focused more on the profit they can produce instead of the passion.
• Narrative videos tend to collide with the conceptual videos as they tend to be ‘out there’ compared to other videos.
• Within camera angles there tends to be more close up shots and establishing shots to gain the audience’s attention.

Conventions of Pop Music

Conventions of Pop Music

• Artists are costumed in clothing which is popular in the present society. The clothing needs to be considered by the audience: Mainstream and stylish.
• Artists are often portrayed as happy people and content with the lives they are living.
• Lyrics of their songs should have happy themes throughout like love and relationships.
• Often artists perform to a younger audience in this genre.

Imagery

• Songs can often have dance beats so they can be danced too and gain more consumers.
• Their consumers are often in the younger population as youth enjoy dancing and partying more.
• Teens enjoy the party type style of the videos and are more receptive to these kinds of videos.

Pop music tends to follow current trends instead of being individual and starting trends which can often be received negatively. Pop artists tend to steer clear of starting new trends because of this reason; they do not want to lose their consumers and the pop power. Artists are usually represented in this genre to be seductive to attract audiences from the opposite sex.

"Shine" by Years and Years (Lyrics)

I remember us alone
Waiting for that light to glow
Don't you feel that hunger
I've got, so many secrets to show
When I saw you on that stage
I shiver with the look you gave
Don't you hear that rhythm, can you
Show me how we can escape

(Ooh oh oh oh, Ooh oh oh oooh)
I was biting my tongue
I was trying to hide
(Ooh oh oh oh, Ooh oh oh oooh)
I'll forget what I've done
I will be redefined

(Chorus)
It's shaking the sky
and I'm follow the lightning
I'll recover if you keep me alive
don't leave me behind
can you see me I'm shining
and It's you that I've been waiting to find
I'm holding it all tonight (x2)
you know that you made it shine
and It's you that I've been waiting to find
I'm holding it all tonight (x2)
you know that you made it shine
it's you that I've been waiting to find

Now we can hear that sound
I know that you can hold me down
You can pull me under
you can raise everything to the ground
everything I can arrange
and every part of me you change
just hold on together to me
you'll always want me to stay

Ooh oh oh oh, Ooh oh oh oooh
coz I was biting my tongue
I was trying to hide
Ooh oh oh oh, Ooh oh oh oooh
I'll forget what I've done
I will be redefined


(Chorus)
It's shaking the sky
and I'm following lightning
I'll recover if you keep me alive
don't leave me behind
can you see me I'm shining
and it's you that I've been waiting to find

(Bridge)
I wanna be the one you steal
I wanna be the one you shieldI wanna be the one
True love, true love
can you hear?
I wanna be the one you steal
I wanna be the one you shield
I wanna be the one
True love, true love

(Chorus)
It's shaking the sky
and I'm following lightning
I'll recover if you keep me alive
don't leave me behind
can you see me I'm shining
and it's you that I've been waiting to find
I'm holding it all tonight (x2)

You know that you made it shine
It's you that I'll be waiting toni find
I'm holding it all tonight (x2)
You know that you made it shine
It's you that I'll be waiting to find
I'm holding it all tonight (x2)
You know that you made it shine
It's you that I'll be waiting to find

Tonight, tonight
It's you that I've been waiting to find
Tonight, tonight
It's you that I've been waiting to find

Mood Board

Above is our group's mood board which contains the costume which  I will be wearing whilst filming, as well as the lighting we hope to achieve and some props we will use such as Patrick Brennan's Ford Fiesta 08 Series and the Chinese lanterns. We have also included a filming location we would like to film at and try to incorporate this style.