- Artists are costumed in clothing which is popular in the present society. The clothing needs to be considered by the audience: Mainstream and stylish.
- Artists are often portrayed as happy people and content with the lives they are living.
- Lyrics of their songs should have happy themes throughout like love and relationships.
- Often artists perform to a younger audience in this genre.
Imagery
- Songs can often have dance beats so they can be danced too and gain more consumers.
- Their consumers are often in the younger population as youth enjoy dancing and partying more.
- Teens enjoy the party type style of the videos and are more receptive to these kinds of videos.
Pop music tends to follow current trends instead of being individual
and starting trends which can often be received negatively. Pop artists
tend to steer clear of starting new trends because of this reason; they
do not want to lose their consumers and the pop power. Artists are
usually represented in this genre to be seductive to attract audiences
from the opposite sex.
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