Conventions of a DigiPak

A DigiPak is an original style of CD or DVD case or packaging, listed by the media conglomerates AGI Media and MeadWestvaco. The idea for a Digipak is that it will make the product more appealing to customers as it is a direct product of the artist, group or film. However, in current society the majority of people simply download their music online; making the use of Digipaks obsolete. Each Digipak is considered special as it is a form of memorabilia from the artist or group. Though it is only available to those who purchase the physical copy of the CD or DVD as its container is the DigiPak itself. Those who download the music sometimes are able to have an image of the DigiPak cover as the song is playing.

 

 DigiPaks today have become more original and artistic which has proven popular for some genres of music and their audiences. DigiPaks often have a gate fold seem which allows them to open out like a book. Usually the outer packaging is produced mainly of acrylic which provides some protection to the CD; but the CDs are very fragile and can be easily shattered or scratched. This will lead to the CD to be unplayable as it is damaged beyond repair. The front and back sections are the main forms of advertisement for the CD as this is what the customer usually sees first before purchasing the item. The interior of the DigiPak is used more so for information which can relate to the artist, group or song. The front of the DigiPaks often has a large attention-grabbing image on it which entices the consumer.