A2 Media Studies Evaluation - What have you learned from your audience feedback?

Audience feedback is key when discovering how successful or unsuccessful a media production is as well as receiving knowledge about how to better the quality of the produce. Their response is the most critical part as they are the ones who the project was design and based around them. Interactivity is a good way to let the audience see the production. This helps us to get a wider range of responses regarding the video as well as improving attentiveness, following separate responses and support the audience’s awareness of key points and narratives.

Our main source of receiving audience feedback was on a face-to-face basis with our target audience. That being people aged between 18 to 24 and enjoy music from the pop and indie genres. Their said that we had a "good use of locations", "loving the saturated effect," and "excellent use of angles, but change the font at the end of the song was quite jarring." We were very happy with the feedback due to it being very positive except the font of the text at the end of the video which could easily be changed. This audience feedback verified that we had done a good and professional job with this production and felt confident that we could call the video finished. If we had not had the audience feedback, we would have saved the “jarring” font.

Another way I expanded my knowledge about our video was by uploading it to YouTube. After uploading the video after a week I checked the video on the site and had found that the video had 150 views and 5 likes with 0 dislikes. In order to get further information, I clicked on the “Insight” feature on the YouTube page and I found that people tend to loose attention after 1:31 minutes which could suggest there is a need for more appealing content or perhaps shorter videos to better fit people with shorter attention spans.

I think that there are many advantages of asking individuals as I received a brief and honest answer. However, even though an issue occurred the feedback proposed a way of making the video better for others that watch it. After the feedback, I have learned that our target audience is delighted with the music video as it conforms to most of the pop and indie stereotypes. Still, I have had much praise about my acting and the music video as a whole. The feedback was very helpful and made our video better and more appealing to viewers.